Product & experience leadership
that achieves goals. 🏆

đź‘‹ I'm Adriaan. Strategic, people first product design & analysis leader. Seattle based.

approach

User Centered Design with research & strategy chops

Mission focus

I have deep public sector roots. That gives me a practical approach to  impact. I influence toward  demonstrable success by asking for and defining our "why."

Workshops; retreats
Feature prioritization
Executive consulting
Data drive.
(Not metric myopia.)

Research efforts I lead are multi-method and focused on value . No info for its own sake: What changes if we know?  

Quant & qual UXR;  analytics
OKRs/KPIS and antimetrics
Respect for Goodhart's Law
Leadership is a shared enterprise.

I earn trust through candidness, curiosity, & championing my people's strengths. I thrive in collaborative, challenging work environments.

Iteration & critique
Codesign & HCD methodology
PROJECTS [under construction]

Big ideas.
Real impact.

View all projects
Let’s talk now!
background

Every bold product starts with a dream.

I started my career chasing a love of people, our big dreams, and the stories we tell pursuing them.

The past decade,  I've brought that energy to technology and leadership in nonprofits, education, university administration, and social enterprise.

Products of the 21st century will be judged by whether they help us be the best of ourselves. I reach for a creative, innovative approach to human-centered design in everything I do.

References

What colleagues say

I always feel so organized after I talk with you.

Team member (direct report)
University of Washington
Office of Research Information Services

Given our limited dev budget, Adriaan’s work was vital in helping design a better system with fewer iterations.

Li Lu-Porter
Product Management Director, ex-Microsoft