I create experiences
that achieve goals. 🏆

đź‘‹ I'm Adriaan. Strategic, mission driven, people first product manager. Based in Seattle.

approach

User Centered Design with research & strategy chops

Mission focus

My background in nonprofits gives me a practical, boots-on-the-ground take on change. I drive orgs toward stronger alignment & more reliable success by constantly asking after their "why."

Workshops & strategic retreats
North Star operationalization
Feature prioritization
Data drive.
(Not metric myopia.)

My best work is undergirded by rich qualitative and quantitative data. Research efforts I lead are efficient, focused by their own "why": what will we change when we know?  

Multimodal UXR & study design
OKRs/KPIS and antimetrics
Respect for Goodhart's Law
Leadership is a shared enterprise.

Behind every product is people. My approach emphasizes earned trust, curiosity, and appreciating stakeholders' unique contributions. I thrive in collaborative, challenging work environments.

Prototyping, iteration, critique
Codesign & HCD methodology
PROJECTS

Big ideas.
Real impact.

View all projects
Let’s talk now!
background

Every bold product starts with a dream.

I started my career in social services chasing a love of people, our big dreams, and the stories we tell pursuing them.

In the decade since, I've brought energy & leadership to dreams as varied as legacy nonprofits, grassroots community orgs, early education, university administration, social enterprises, and corporate good initiatives.

Products of the 21st century will be judged by whether they help us be the best of ourselves. I'm inspired by smart people driven to create bolder possibilities for users' everyday lives.

References

What colleagues say

I'm not the most technical person, but I'm not worried about the change anymore. Adriaan made it all so simple.

Case Manager
Family Housing, Wellspring Family Services

Given our limited dev budget, Adriaan’s work was vital in helping design a better system with fewer iterations.

Li Lu-Porter
Product Management Director, ex-Microsoft